Key takeaways
- A media kit is a one-to-two page snapshot that tells a brand who you are, who follows you, and how to work with you.
- Include your niche and bio, audience size and demographics, real engagement numbers, example content, past partnerships, and your services.
- Lead with concrete numbers — engagement rate and audience demographics matter more to brands than raw follower count.
- Keep it visual, current, and easy to scan; a brand manager should grasp your value in under a minute.
- Update it regularly and tailor a short intro to each brand you pitch.
A media kit is your creator résumé — a concise, professional document that gives a brand everything they need to decide whether to work with you. It signals that you take partnerships seriously and saves everyone the back-and-forth of “how big is your audience?” and “what do you charge?” Here's what to put in it and how to lay it out.
What to include
A strong media kit covers six things. You don't need more, and leaving any of them out makes a brand chase you for answers:
- Who you are: a short bio, your niche, and a photo so the brand can put a face to the account.
- Your audience: total reach across platforms, plus demographics — age, gender, top locations, interests.
- Engagement: your real engagement rate and typical performance (views, likes, comments, saves).
- Your best work: two to four content examples that show the quality a brand would be paying for.
- Social proof: past brand partnerships, testimonials, or notable results if you have them.
- How to work with you: the types of collaborations you offer and how to get in touch.
Lead with numbers brands care about
Brands invest in outcomes, so quantify everything you can. Follower count alone is weak; pair it with engagement rate and audience demographics that prove you reach the right people. “24,000 followers, 5.8% average engagement, 71% aged 25–34 in the US and UK” tells a brand far more than “large, engaged audience.”