Brand deal rate calculator
Not sure what to charge for a sponsored post? Get a ballpark rate range from your followers, engagement rate, platform, and deliverable — built from common industry heuristics to anchor your negotiation.
Above-average engagement raises the estimate; below-average lowers it (capped between 0.5x and 2x).
Ballpark rate for this deliverable
$180 – $450
Estimated range for one single feed post on Instagram
Built from the widely cited heuristic of roughly $100 per 10,000 followers for a single post, then adjusted for platform, engagement, and deliverable.
This is a rough estimate and a negotiation anchor — not a quote. Real rates swing widely with niche, brand budget, usage rights, exclusivity, and your track record.
How the rate estimate is built
The estimate starts from a heuristic many creators know: roughly $100 per 10,000 followers for a single post. From there it adjusts for the platform (YouTube integrations typically command more per subscriber than a story), your engagement rate versus a typical benchmark, and the deliverable — a fleeting story is worth less than a dedicated long-form video.
- Pick your platform and enter your follower or subscriber count.
- Add your engagement rate — above-average engagement raises the estimate, below-average lowers it.
- Choose the deliverable you're quoting for.
- Use the range as a starting anchor, then adjust for the specifics of the deal.
Treat the output as an estimate, not a quote. Real rates swing widely with niche, brand budget, usage rights, exclusivity, and your track record — the range is meant to give you a defensible number to open from.
Brand deal rate FAQ
How much should I charge for a sponsored post?+
A widely cited starting heuristic is around $100 per 10,000 followers for a single post, adjusted up or down for platform, engagement, deliverable, usage rights, and exclusivity. This tool applies that rule of thumb — treat the output as a negotiation starting point, not a fixed price.
Does engagement rate change my rate?+
Yes. Creators with above-average engagement can often command more than the follower-count baseline, because brands are paying for an active audience. The calculator nudges the estimate up or down when your engagement is above or below a typical platform benchmark.
Why is the result a range and not a single price?+
Real sponsorship rates vary widely with niche, brand budget, usage rights, exclusivity, and your track record. A range is more honest than false precision — use it to anchor your negotiation, then adjust for the specifics of the deal.