Turn creators into a channel that pays on results
DTC growth runs on creators, but paying a flat fee per post disconnects spend from results. Afflio measures what each creator actually drives and rewards them for it — with codes and links both attributed, refunds reconciled before payout, and payouts handled for you.
Afflio turns your creators and ambassadors into a performance channel that earns on the sales they drive, not a flat fee per post. It attributes promo codes and links, keeps commissions pending until returns settle, detects fraud, and pays partners via RazorpayX and PayPal. Free to start, flat pricing, and no cut of your payouts.
What gets in the way, and how Afflio clears it
Flat-fee sponsored posts spend budget whether or not they move product.
Afflio pays creators commissions on tracked sales, so spend follows performance instead of a fixed post fee.
Ambassadors live on discount codes that many tools track poorly.
Each creator gets a unique promo code with expiry and usage caps that attributes the sale even when no link is clicked.
Returns and exchanges make flat payouts risky on a refund-heavy category.
Order events are idempotent and commissions stay pending until you approve, so returns reconcile before you pay.
Scaling an ambassador roster by hand becomes a full-time job.
The creator marketplace lets partners discover and apply to your program, and one approvals queue handles the whole roster.
Capabilities Afflio ships today — not customer results. Afflio is a new product.
Everything you need to run the program
Performance-based commissions
Reward creators on the conversions they actually drive with flat, percentage, tiered, or recurring rules.
Promo-code attribution
Unique per-creator codes with expiry and usage caps attribute sales even when a fan never clicks a link.
Refund-safe payouts
Idempotent order events and pending-then-approve commissions keep returns from becoming payouts you cannot recover.
Creator dashboards
Each partner sees live clicks, sales, and pending and paid earnings, so ambassadors track their own ROI.
Fraud detection
Self-purchases and abnormal patterns are flagged before you approve, keeping the roster honest.
Marketplace recruiting
Publish your program so new creators find and apply to it, past your existing ambassadors.
Live the same day
- 1Create your program and connect your store's order events.
- 2Give each ambassador a tracked link and a promo code.
- 3Set commission rules and list in the creator marketplace.
- 4Approve kept sales and pay creators via RazorpayX or PayPal.
See how Afflio stacks up
Honest, non-disparaging head-to-heads — including where each competitor genuinely leads.
DTC Brands: common questions
Can I pay creators on sales instead of a flat fee?+
Yes. Afflio attributes each creator's conversions via link or promo code and pays commissions on the sales they drive, so spend tracks performance.
Do ambassadors get their own dashboard?+
Yes. Every partner has a portal with live click, sale, and earnings counts, so creators can track their own performance without pinging you.
How are refunds handled on a returns-heavy category?+
Order events are idempotent and commissions stay pending until you approve, so you reconcile returns and exchanges before releasing any payout.
Can a creator inflate sales through their own code?+
Fraud detection flags self-purchases and abnormal conversion patterns so you can review and reject suspicious commissions before payout.
How do creators get paid?+
Via RazorpayX bank transfer and UPI for India and PayPal for international creators, from one approvals queue.
Build your creator channel
Free to start, no card. Tracking, multi-tier commissions, fraud detection, and RazorpayX + PayPal payouts — with no cut of your payouts.