ASCI Guidelines (India)
Updated July 2026
ASCI guidelines are the Advertising Standards Council of India's rules requiring influencers and advertisers to clearly label promotional content with disclosures like #ad or #sponsored, India's counterpart to FTC endorsement rules.
The Advertising Standards Council of India issued influencer guidelines mandating that any content with a material connection — payment, free product, or commission — carry a prominent, upfront disclosure label that an average consumer would notice.
The rules specify that labels must be in a language the audience understands and placed where they are easily seen, not hidden. They apply to affiliate and paid content alike, making disclosure a compliance requirement for India-focused creator and affiliate campaigns.
See also
- FTC Disclosure
An FTC disclosure is the clear, conspicuous statement a US creator or affiliate must make when they have a material connection to a brand — such as being paid or earning a commission — so audiences know the content is an ad or endorsement.
- Affiliate Disclosure
An affiliate disclosure is a clear notice telling readers that a link may earn the publisher a commission if they buy, required by the FTC and comparable regulators to keep affiliate recommendations transparent.
- Sponsored Post
A sponsored post is social or blog content a creator is paid to publish promoting a brand, which must be clearly disclosed as an ad under FTC and comparable rules.
- Influencer Marketing
Influencer marketing is a strategy in which brands partner with creators who have engaged social audiences to promote products, paying through flat fees, free product, affiliate commissions, or a combination.
Sources
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