Deep Link
A deep link is an affiliate tracking link that sends the customer to a specific product or page on the merchant's site rather than just the homepage.
Deep links let affiliates point traffic exactly where it is most likely to convert — a particular product, category, or landing page — while still carrying their tracking parameters. Sending someone straight to the item they read about converts far better than dropping them on the homepage.
A deep-linking tool typically takes any merchant URL and wraps it with the affiliate's tracking ID, so partners can promote any page without manually building links for each one.
See also
- Affiliate
An affiliate is an individual or company that promotes another business's products in exchange for a commission on the sales or actions they generate.
- Promo Code (Coupon Tracking)
A promo code is a unique coupon assigned to an affiliate so that purchases using the code are attributed to them, even without a tracked link click.
- Attribution
Attribution is the process of determining which affiliate or marketing touchpoint should receive credit — and the commission — for a conversion.
- Conversion Rate
Conversion rate is the percentage of referred clicks or visitors that complete a qualifying action, calculated as conversions divided by clicks.
Turn the theory into a live program
Afflio handles tracking, commissions, and payouts so you can run the program these terms describe — start free in an afternoon.
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