Rate Card
A rate card is a creator's published pricing sheet listing what they charge for each type of deliverable — an Instagram Reel, a YouTube integration, a story, or a bundle — used as a starting point for brand-deal negotiations.
Rate cards bring transparency and speed to influencer deals: brands can see roughly what a collaboration will cost before reaching out, and creators avoid renegotiating from scratch each time.
Prices typically reflect audience size, engagement rate, niche, and usage rights, and a creator may quote higher for exclusivity or ad whitelisting. Rate cards are a starting point, not a fixed ceiling — final terms often bundle deliverables or blend a fee with affiliate commission.
See also
- Brand Deal
A brand deal is a paid agreement between a brand and a creator to promote the brand's product, defined by deliverables, usage rights, exclusivity, timing, and a fee or commission.
- Media Kit
A media kit is a creator's promotional summary — audience size, demographics, engagement rate, past brand work, and rates — shared with brands to win partnerships, functioning like a portfolio and pitch in one document.
- Sponsored Post
A sponsored post is social or blog content a creator is paid to publish promoting a brand, which must be clearly disclosed as an ad under FTC and comparable rules.
- Influencer Marketing
Influencer marketing is a strategy in which brands partner with creators who have engaged social audiences to promote products, paying through flat fees, free product, affiliate commissions, or a combination.
- CPM (Cost Per Mille)
CPM, or cost per mille, is the price an advertiser pays per one thousand impressions of an ad or sponsored content, a standard way to price awareness-focused campaigns and influencer posts.
Turn the theory into a live program
Afflio handles tracking, commissions, and payouts so you can run the program these terms describe — start free in an afternoon.
Find brands to promote →