Recurring Commission
A recurring commission pays the affiliate a share of every renewal payment a referred customer makes, not just the first sale.
Recurring commissions are common in SaaS and subscription businesses, where the value of a customer accrues over many billing cycles. Instead of a one-time payout, the affiliate earns — for example — 20% of every monthly invoice for as long as the customer stays, or for a capped period such as 12 months.
This model strongly motivates partners to refer high-quality, long-retaining customers, since their earnings track customer lifetime value rather than a single transaction.
See also
- Commission
A commission is the payment an affiliate earns for each qualifying conversion they drive, set as a percentage of the sale or a fixed amount per action.
- MRR Commission
An MRR commission ties an affiliate's earnings to the monthly recurring revenue a referred customer generates, paying a percentage of that MRR over time.
- LTV (Customer Lifetime Value)
LTV, or customer lifetime value, is the total revenue a business expects to earn from a customer over the entire relationship.
- SaaS Partner Program
A SaaS partner program is a structured program through which a software company rewards external partners — affiliates, referrers, and resellers — for driving new subscriptions.
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