Referral
A referral is a new customer or lead brought to a business by an existing customer or partner, typically tracked so the referrer can be rewarded.
Referral programs reward existing customers or partners for introducing new ones, often with a two-sided incentive (both referrer and new customer get a benefit). They overlap with affiliate marketing but are usually aimed at a brand's own customers rather than professional publishers.
Like affiliate referrals, customer referrals are tracked with unique links or codes so the right person is credited, and they convert well because they arrive with the trust of a personal recommendation.
See also
- Affiliate
An affiliate is an individual or company that promotes another business's products in exchange for a commission on the sales or actions they generate.
- Affiliate Marketing
Affiliate marketing is a performance-based marketing model in which a business pays external partners a commission for each customer or sale they refer.
- Promo Code (Coupon Tracking)
A promo code is a unique coupon assigned to an affiliate so that purchases using the code are attributed to them, even without a tracked link click.
- Multi-Tier Affiliate (Sub-Affiliate)
A multi-tier affiliate program lets affiliates earn a commission not only on their own sales but also on sales made by the sub-affiliates they recruit.
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