Link in bio for Instagram
On Instagram, the link in bio is the website field in your profile, plus up to five link stickers you can add through Edit profile. Since captions and feed posts are not clickable, that bio link is where you send followers to shop, sign up, or buy. Creators monetize it by pointing those links at affiliate offers with tracked URLs and promo codes.
Where the Instagram link in bio lives
Instagram gives every account a website field in the profile. Since 2023 you can also add multiple links: open your profile, tap Edit profile, choose Links, and add up to five links with custom titles. These appear stacked under your bio, so you are no longer limited to a single URL.
Instagram Stories can also carry a tappable link sticker, and creators often use that alongside the profile links to push time-sensitive offers.
How to add your link in bio on Instagram
The flow takes under a minute and is the same on iOS and Android.
- Open your profile and tap Edit profile
- Tap Links, then Add external link
- Paste your URL and give it a clear title
- Repeat for up to five links, ordered by priority
- Save — the links now show under your bio
One link vs a landing page
With native multi-links, many creators no longer need a separate landing-page tool at all. If you only have a few destinations, Instagram's built-in links may be enough. If you need richer layouts, analytics, or more than five links, a landing-page tool still helps — but remember it is just the container.
Whichever route you choose, the earnings come from where those links point, not from the page itself.
Monetizing your Instagram bio link
Instagram sends a lot of shopping intent to bio links. The most beginner-friendly way to capture it is affiliate marketing: recommend products you use, link them with a tracked URL or promo code, and earn commission when followers buy.
Finding good programs and getting paid across borders is the real friction. A marketplace like Afflio lets you browse brands to promote in one place, grab tracked links, and get paid via RazorpayX or PayPal — the monetization layer behind your Instagram bio link, not a replacement for it.
Instagram-specific tips
Match your caption call-to-action to your top bio link, and update it whenever you post something new. Use Story link stickers for urgent, expiring offers, and keep your profile links reserved for evergreen destinations. Always add a clear affiliate disclosure so you stay within Instagram's and the FTC's rules.
Common questions
How do I add a link in bio on Instagram?+
Open your profile, tap Edit profile, then Links, then Add external link. Paste your URL, give it a title, and save. You can add up to five links, ordered by priority.
Can I have multiple links in my Instagram bio?+
Yes. Instagram now supports up to five links directly in your profile, each with a custom title. For more than that, a landing-page tool behind a single URL still works.
Why isn't my Instagram bio link clickable?+
Links are only clickable in the profile website/links field and Story link stickers — not in captions or feed post text. Make sure your URL is in the right field, and that you meet any requirements for Story links.
How do I monetize my Instagram link in bio?+
Point it at affiliate offers using tracked links or promo codes, your own products, or bookings. Affiliate links are the easiest start: you earn a commission when followers buy something you recommend.
Do I need a link-in-bio app for Instagram?+
Not necessarily. With native multi-links you may not need one at all. A separate tool only helps if you want more than five links, custom layouts, or deeper analytics.
Does Afflio host my Instagram bio page?+
No. Afflio is an affiliate marketplace, not a bio-page host. It helps you find brands to promote and get paid — you keep using whatever bio link setup you already have on Instagram.
Keep reading
Link in bio: what it is, and how to monetize it
A link in bio is the single clickable URL in your social profile. Learn what it is, what to put behind it, and how creators monetize a bio link with affiliate programs.
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Afflio isn't a link-in-bio builder — here's how to monetize your bio link
Once you have traffic on your bio link, affiliate programs are the way to earn: recommend products you like, share tracked links, and get paid on each sale. Afflio helps you find brands to promote in one place and get paid via RazorpayX or PayPal.
Find brands to promote→