UTM link builder
Tag any URL with UTM parameters so your clicks are attributed correctly in analytics. Fill in the source, medium, and campaign, then copy a clean, trackable link. Nothing leaves your browser.
Your tracked link
Fill in the destination URL to generate a link.
Everything runs in your browser — nothing is sent to a server or saved.
How to use the UTM link builder
- Paste the full destination URL, including https://.
- Set utm_source (where the traffic comes from, e.g. instagram), utm_medium (the channel type, e.g. social), and utm_campaign (the campaign name).
- Optionally add utm_term and utm_content for finer breakdowns like keyword or creative variant.
- Copy the assembled link and use it wherever you share the campaign.
Keep your values lowercase and consistent — analytics tools treat Social and social as two different mediums, which fragments your reports.
UTM link builder FAQ
What are UTM parameters?+
UTM parameters are tags added to the end of a URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that analytics tools read to attribute traffic to a specific source, channel, and campaign.
Which UTM parameters are required?+
utm_source, utm_medium, and utm_campaign are the core three most analytics setups expect. utm_term and utm_content are optional and used for finer breakdowns like ad keyword or creative variant.
Does this tool store my links?+
No. The URL is assembled entirely in your browser — nothing is sent to a server or saved. Copy the link and paste it wherever you share it.