LTK vs ShopMy
LTK and ShopMy are both creator-commerce platforms popular in fashion, beauty, and lifestyle. LTK (formerly LikeToKnow.it) is an established, invite-oriented platform with its own shopping app and a large network of brand relationships. ShopMy is a newer creator-commerce platform known for shoppable storefronts and creator-friendly features. Both let creators earn commissions on recommended products.
This is a neutral, factual comparison — where each product genuinely leads, we say so. It describes capabilities rather than invented ratings or benchmarks.
LTK vs ShopMy, dimension by dimension
| Dimension | LTK | ShopMy |
|---|---|---|
| Category | Established creator-commerce platform | Newer creator-commerce platform |
| Discovery | Own shopping app and audience | Creator storefronts and links |
| Access | Invite/application-oriented | Creator-friendly onboarding |
| Brand relationships | Large established brand network | Growing brand relationships |
| Best-known strength | Established network and shopping app | Creator-friendly storefronts and features |
| Typical creator | Fashion, beauty, lifestyle creators | Fashion, beauty, lifestyle creators |
Which should you pick?
Choose LTK if…
Creators who want an established network with its own shopping app and large brand relationships.
Choose ShopMy if…
Creators who want modern, creator-friendly shoppable storefronts and features.
Consider Afflio
Both are curated creator-commerce networks. If you'd rather own your tracking and run programs with any brand — getting paid directly via PayPal or bank/UPI — Afflio is a platform-agnostic option worth a look, free to start.
In the interest of full disclosure: Afflio is our product, and it's new — no customers yet, so there's no invented proof here. It's simply worth a look if the fit above matches what you need.
See how Afflio compares →LTK vs ShopMy: common questions
Is LTK or ShopMy easier to join?+
LTK is known for being more invite- or application-oriented, while ShopMy is known for creator-friendly onboarding. Access terms change, so check each platform's current requirements.
Which has more brand relationships?+
LTK is an established platform with a large network of brand relationships and its own shopping app. ShopMy is newer with a growing set of relationships and modern storefront features.
Do both pay commissions?+
Yes, both let creators earn commissions on recommended products. Commission rates and payout terms vary by brand and platform — confirm current details with each.
More comparisons
Run your own program — free to start
Afflio is self-serve with flat pricing and no cut of your payouts — launch tracking, commissions, fraud detection, and RazorpayX/PayPal payouts the same day.
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