AOV (Average Order Value)
AOV, or average order value, is the average amount spent each time a customer places an order, calculated as total revenue divided by number of orders.
AOV = total revenue ÷ number of orders. In affiliate marketing it directly affects payouts: on a percentage-based commission, a higher AOV means a larger commission per sale, so affiliates often prefer promoting higher-AOV offers.
Merchants raise AOV with bundles, upsells, and free-shipping thresholds. Pairing a strong AOV with a good conversion rate is what produces a high earnings-per-click figure that attracts quality partners.
See also
- EPC (Earnings Per Click)
EPC, or earnings per click, is the average commission an affiliate earns per click on their tracking links, calculated as total commissions divided by total clicks.
- Conversion Rate
Conversion rate is the percentage of referred clicks or visitors that complete a qualifying action, calculated as conversions divided by clicks.
- LTV (Customer Lifetime Value)
LTV, or customer lifetime value, is the total revenue a business expects to earn from a customer over the entire relationship.
- Commission
A commission is the payment an affiliate earns for each qualifying conversion they drive, set as a percentage of the sale or a fixed amount per action.
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