EPC (Earnings Per Click)
EPC, or earnings per click, is the average commission an affiliate earns per click on their tracking links, calculated as total commissions divided by total clicks.
EPC = total earnings ÷ total clicks. It is one of the most useful metrics for affiliates choosing which offers to promote: an offer with a high EPC monetizes traffic more efficiently than one with a low EPC, regardless of the headline commission rate.
Merchants publish EPC (often as a network or 7-day/90-day average) so affiliates can compare offers. A strong EPC reflects a combination of a competitive commission, a good conversion rate, and a healthy average order value.
See also
- Conversion Rate
Conversion rate is the percentage of referred clicks or visitors that complete a qualifying action, calculated as conversions divided by clicks.
- Commission
A commission is the payment an affiliate earns for each qualifying conversion they drive, set as a percentage of the sale or a fixed amount per action.
- AOV (Average Order Value)
AOV, or average order value, is the average amount spent each time a customer places an order, calculated as total revenue divided by number of orders.
- Conversion
A conversion is the qualifying action — such as a sale, signup, lead, or subscription — that triggers an affiliate commission.
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