Coupon Affiliate
A coupon affiliate drives sales by publishing discount codes and deals for a merchant, earning commissions when shoppers use their codes; valuable for volume but sometimes scrutinized for how incremental the sales really are.
Coupon and deal sites capture bottom-of-funnel, purchase-ready shoppers who search for a code before checkout. They can add real volume, especially for price-sensitive audiences, using per-affiliate promo codes for clean attribution.
Merchants watch coupon affiliates for incrementality: if a customer was already going to buy and simply grabbed a code, that sale may not be genuinely new. Programs manage this with code rules, attribution settings, and commission tiers that reward incremental traffic.
See also
- Promo Code (Coupon Tracking)
A promo code is a unique coupon assigned to an affiliate so that purchases using the code are attributed to them, even without a tracked link click.
- Incrementality
Incrementality measures how many conversions a marketing channel or partner truly caused that would not have happened otherwise, separating genuinely driven sales from those that would have occurred anyway.
- Content Affiliate
A content affiliate earns commissions by creating articles, reviews, tutorials, or videos that naturally recommend products with tracked links, driving conversions through helpful, search- or audience-driven content.
- PPC Affiliate
A PPC affiliate promotes a merchant's offers by buying paid search or display ads and routing that traffic to affiliate links, profiting from the gap between ad cost and commissions earned.
- Attribution
Attribution is the process of determining which affiliate or marketing touchpoint should receive credit — and the commission — for a conversion.
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