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Deal Registration

Deal registration is a process that lets a partner formally claim a sales opportunity so they receive credit and protection if the deal closes.

Common in B2B channel programs, deal registration lets a reseller or referral partner submit a prospect they are working before anyone else does. Once approved, the deal is reserved to that partner for a set period, preventing channel conflict where two partners — or the vendor's own sales team — chase the same account.

Registered deals usually carry better margins or commissions as an incentive for partners to bring new opportunities to the vendor rather than competitors.

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