PRM (Partner Relationship Management)
PRM, or partner relationship management, is the software and process used to recruit, onboard, manage, and grow a company's network of business partners.
PRM is to partners what CRM is to customers. A PRM platform centralizes partner onboarding, training, deal registration, co-marketing assets, and performance tracking, giving channel teams one place to manage the full partner lifecycle.
It is most associated with B2B and SaaS channel programs — resellers, referral partners, and technology partners — where relationships are higher-touch than a typical affiliate program and require structured enablement.
See also
- Deal Registration
Deal registration is a process that lets a partner formally claim a sales opportunity so they receive credit and protection if the deal closes.
- SaaS Partner Program
A SaaS partner program is a structured program through which a software company rewards external partners — affiliates, referrers, and resellers — for driving new subscriptions.
- Multi-Tier Affiliate (Sub-Affiliate)
A multi-tier affiliate program lets affiliates earn a commission not only on their own sales but also on sales made by the sub-affiliates they recruit.
- Affiliate Marketing
Affiliate marketing is a performance-based marketing model in which a business pays external partners a commission for each customer or sale they refer.
Turn the theory into a live program
Afflio handles tracking, commissions, and payouts so you can run the program these terms describe — start free in an afternoon.
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