Lifetime Commission
A lifetime commission pays an affiliate on every future purchase a referred customer makes, for the life of that customer, not just the first sale, strongly rewarding partners who bring loyal, repeat buyers.
Lifetime commissions align a partner's earnings with customer lifetime value: the more a referred customer spends over time, the more the affiliate earns. It is common in SaaS and subscription businesses as a form of recurring reward.
Because the liability continues indefinitely, some programs cap the lifetime commission period (for example 24 months) or apply it only to certain plans. It is a powerful recruiting incentive that signals confidence in the product's retention.
See also
- Recurring Commission
A recurring commission pays the affiliate a share of every renewal payment a referred customer makes, not just the first sale.
- MRR Commission
An MRR commission ties an affiliate's earnings to the monthly recurring revenue a referred customer generates, paying a percentage of that MRR over time.
- LTV (Customer Lifetime Value)
LTV, or customer lifetime value, is the total revenue a business expects to earn from a customer over the entire relationship.
- Commission
A commission is the payment an affiliate earns for each qualifying conversion they drive, set as a percentage of the sale or a fixed amount per action.
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