Partner Marketing
Partner marketing is a broad discipline of growing revenue through external partners — affiliates, referrers, resellers, ambassadors, and integration partners — encompassing affiliate marketing and extending into strategic and channel partnerships.
Partner marketing treats every external relationship that can drive growth as part of one program family. It includes classic affiliates, customer referrals, resellers who sell on the brand's behalf, technology partners with product integrations, and ambassadors.
Because these relationships vary in touch and value, partner marketing often combines affiliate software with partner relationship management (PRM) and deal registration for the higher-touch channel and B2B side. Affiliate marketing is one important slice of the wider partner-marketing whole.
See also
- Affiliate Marketing
Affiliate marketing is a performance-based marketing model in which a business pays external partners a commission for each customer or sale they refer.
- PRM (Partner Relationship Management)
PRM, or partner relationship management, is the software and process used to recruit, onboard, manage, and grow a company's network of business partners.
- SaaS Partner Program
A SaaS partner program is a structured program through which a software company rewards external partners — affiliates, referrers, and resellers — for driving new subscriptions.
- Referral Marketing
Referral marketing is a strategy that encourages existing customers to recommend a product to others, usually with a two-sided reward, leveraging personal trust to acquire new customers at low cost.
- Performance Marketing
Performance marketing is an umbrella term for digital marketing where advertisers pay based on measurable results — clicks, leads, or sales — rather than upfront for exposure, with affiliate marketing as a core channel.
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