Affiliate Welcome Email Template
A welcome email for newly approved affiliates — confirms approval, hands them their link, and gives them everything they need to make their first sale.
The moment after approval is when a new affiliate is most motivated. A good welcome email removes every excuse not to start: their link, where to find creative, how they'll get paid, and one simple first action.
The template
Select all, copy, and paste into your own doc. Replace anything in [BRACKETS].
Subject: You're in! Here's your [YOUR BRAND] affiliate link 🎉 Hi [FIRST NAME], Welcome to the [YOUR BRAND] affiliate program — your application is approved and your account is live. We're glad to have you on board. Here's everything you need to start earning: YOUR UNIQUE LINK [AFFILIATE LINK] Share this anywhere — your site, social, newsletter, bio. Every click is tracked to you for [N] days. YOUR DASHBOARD [DASHBOARD LINK] See clicks, conversions, and earnings in real time, and grab additional links or promo codes whenever you need them. CREATIVE & ASSETS [ASSETS LINK] Logos, banners, product images, and swipe copy you can use right away — all pre-approved, so you don't have to wait on us. HOW YOU GET PAID - Commission: [RATE]. - Payout threshold: [$AMOUNT]. - Schedule: [e.g. monthly, net-30]. - Method: [PayPal / bank transfer / Wise]. - Heads up: please complete your [TAX FORM] in the dashboard so we can pay you without delay. YOUR FIRST STEP (takes 5 minutes) Pick the one place your audience already trusts you most and share your link with a sentence about why you actually use [YOUR BRAND]. Authentic beats polished every time. Questions any time: reply here or reach us at [AFFILIATE-EMAIL]. We read every message. Let's make your first sale, [YOUR NAME] [TITLE], [YOUR BRAND]
How to use this template
- Send it immediately on approval — the gap between "approved" and "welcome" is where new affiliates go cold.
- Make their unique link and dashboard the very first things they see; everything else is secondary.
- Include the payout and tax-form steps up front so payment never stalls on missing paperwork.
- End with exactly one concrete first action so the affiliate leaves the email having done something, not just read something.
- Keep your reply address monitored — early questions answered fast turn into active, long-term partners.
Frequently asked questions
What's the single most important thing to include?+
The affiliate's unique tracking link, front and center. Everything else — creative, payout terms, tips — supports it, but if they leave without their link, the email failed.
Should I ask for the tax form in the welcome email?+
Yes. Mentioning it now (rather than at the first payout) avoids a frustrating delay later when their first commission is ready but you can't legally pay them. Frame it as a quick step, not a hurdle.
Why suggest just one first action?+
New affiliates who take any action in the first week are far more likely to stay active. A single, five-minute step is easy to say yes to; a long to-do list invites procrastination.
Run the program these templates describe
Afflio handles tracking, commissions, and payouts in one place — turn these templates into a live partner program this week, free to start.
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