Afflio + Google Analytics (GA4) — align affiliate conversions with your analytics
A native GA4 connector is on the Afflio roadmap and not available yet. Today you can keep affiliate attribution and your analytics consistent by sending each conversion to both Afflio (for commissions) and GA4 (for reporting) from your backend.
How Google Analytics (GA4) works with Afflio
Roadmap: a native GA4 connector
A built-in connector that maps Afflio conversions to GA4 events automatically is planned but not shipped yet. This page will update when it's live.
Today: send each conversion to both
From your backend, POST the conversion to Afflio's tracking API and send the matching event to GA4's Measurement Protocol, so commissions and analytics reflect the same sale.
Today: reconcile with a shared order ID
Use the same order or transaction ID as Afflio's idempotency key and GA4's transaction_id so the two systems can be reconciled and neither double-counts a retried event.
Google Analytics (GA4) integration questions
Does Afflio have a native GA4 integration?+
Not yet — a native GA4 connector is on the roadmap. Today you keep the two in sync by sending each conversion to both Afflio's API and GA4's Measurement Protocol from your backend.
Why send conversions to both?+
Afflio attributes the sale to a partner and creates the commission; GA4 records it for your analytics. Sending to both keeps affiliate revenue and your reporting consistent until the native connector ships.
How do I avoid double-counting across the two?+
Use the same order or transaction ID as Afflio's idempotency key and GA4's transaction_id, so retries and duplicate deliveries are recorded once in each system.
More integrations
Webhooks & API
Send conversions server-to-server and subscribe to Afflio events from your own systems.
Segment
A native Segment source/destination is on the roadmap — route conversion events to Afflio today via its API.
RazorpayX
Disburse partner payouts to Indian bank accounts and UPI directly from your approvals queue.
PayPal
Pay international affiliates via PayPal, and ingest PayPal purchase webhooks for attribution.
Razorpay
Ingest Razorpay payment webhooks so purchases attribute to the right partner automatically.
Stripe
Ingest Stripe payment webhooks so subscriptions and one-off purchases attribute to partners.
PhonePe
Ingest PhonePe payment webhooks so Indian purchases attribute to the right partner automatically.
Paytm
Ingest Paytm payment webhooks so Indian purchases attribute to the right partner automatically.
Shopify
A native Shopify app is on the roadmap — track Shopify sales today via server-side events.
WooCommerce
A WooCommerce plugin is on the roadmap — track WooCommerce sales today via the API.
Zapier
A Zapier app is on the roadmap — automate against Afflio today using outbound webhooks.
BigCommerce
A native BigCommerce app is on the roadmap — track BigCommerce sales today via server-side events.
Wix
A native Wix app is on the roadmap — track Wix Stores sales today via server-side events.
Squarespace
A native Squarespace app is on the roadmap — track Squarespace Commerce sales today via the API.
Magento (Adobe Commerce)
A native Magento (Adobe Commerce) extension is on the roadmap — track Magento sales today via the API.
Slack
A native Slack app is on the roadmap — get conversion and payout alerts in Slack today via outbound webhooks.
Make (Integromat)
A native Make app is on the roadmap — automate against Afflio today using its outbound webhooks and API.
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