Partner program software for B2B and lead generation
B2B deals close offline, days or weeks after the referral. Afflio lets you reward partners on qualified leads or on closed-won revenue using server-side events, keeps commissions pending until a deal is confirmed, and pays referral partners worldwide.
Why b2b programs are hard to run
- B2B conversions are leads or signed deals, not instant checkouts, so purchase-only tools don't fit.
- Sales cycles are long, so attribution has to survive well past a browser cookie's lifespan.
- Finance can't pay on a lead that never closes — commissions need an approval gate.
- Channel and referral partners expect overrides for the partners and deals they bring in.
How Afflio runs B2B programs
Every point below maps to a capability Afflio ships today — real-time tracking, multi-tier commissions, fraud detection, fast worldwide payouts, and the creator-and-brand marketplace where both sides connect.
Reward leads or closed-won
Fire /track/signup when a qualified lead arrives, or a purchase event when a deal closes. Pick the conversion that matches how you actually book revenue.
Attribution that outlives the cycle
Pair a per-partner promo code or referral link with server-side events so a deal that closes weeks later still resolves to the original partner.
Approval before payout
Commissions stay pending until you approve them, so you only pay on leads that qualify or deals that actually close.
Channel overrides
Multi-tier commissions reward referral and channel partners for the partners they recruit, supporting layered B2B partnerships.
What you get for B2B
Lead or deal, your choice
Set the signup event for qualified leads or a purchase event for closed-won revenue, depending on how you reward partners.
Pay only when it's real
Pending-then-approve commissions mean a lead that never closes never becomes a payout.
Layered partnerships
Multi-tier overrides support channel and referral structures where partners recruit other partners.
B2B affiliate program questions
Can Afflio reward qualified leads instead of purchases?+
Yes. Use the signup event as your conversion for qualified leads, or fire a purchase event when a deal closes — whichever matches how you book revenue.
How does attribution survive a long B2B sales cycle?+
Pair a per-partner referral link or promo code with server-side events; a deal that closes weeks later still resolves to the partner that sourced it within your attribution window.
Can I approve commissions before paying?+
Yes. Commissions stay pending until you approve them, so you only pay on leads that qualify or deals that actually close.
Does Afflio support channel partner overrides?+
Yes. Multi-tier commission rules let channel and referral partners earn an override on the partners they recruit.
How are B2B referral partners paid?+
Approved commissions are paid via RazorpayX for India bank transfers and PayPal for most international partners.
More use cases
SaaS
Attribute trials and recurring revenue, then reward partners on every renewal — without third-party cookies.
E-commerce
Track coupon- and link-led sales, reconcile refunds before you pay, and recruit creators from the marketplace.
Agencies
Run a reseller channel with multi-tier overrides, white-labelled tracking, and consolidated partner payouts.
Creators
Hand creators promo codes and links, attribute coupon-led sales, and pay them fast worldwide.
Marketplaces
Track which partner drove each buyer or seller signup with server-side events and multi-tier rewards.
Run your b2b program on Afflio
Free to join. Tracking, multi-tier commissions, fraud detection, and global payouts in one place.
Find brands to promote →