Referral and affiliate program software for marketplaces and platforms
Two-sided platforms grow by acquiring buyers and sellers, often through other operators. Afflio attributes signups with cookieless server events, rewards partners who bring supply or demand, and supports multi-tier referrals so your power users can recruit on your behalf.
Why marketplaces programs are hard to run
- Marketplace growth is about signups (buyers and sellers), not just purchases, which many affiliate tools can't reward.
- Client-side tracking misses app and API signups that never touch a marketing page.
- Power sellers and operators want to recruit others, but flat single-tier programs don't reward that.
- Fake accounts and self-referrals can game a signup-based reward if there are no controls.
How Afflio runs Marketplaces programs
Every point below maps to a capability Afflio ships today — real-time tracking, multi-tier commissions, fraud detection, fast worldwide payouts, and the creator-and-brand marketplace where both sides connect.
Reward signups, not just sales
Use the signup event as your conversion. Fire /track/signup from your backend when a buyer or seller joins, and credit the partner who referred them.
Cookieless, server-side attribution
Send signup events directly from your API so attribution works for app and headless flows that never load a browser cookie.
Multi-tier referral chains
Let operators and power users earn an override on the partners they recruit, so your most active members can build supply or demand for you.
Guard against fake accounts
Fraud detection flags self-referrals and abnormal signup spikes so reward budgets aren't drained by bogus accounts.
What you get for Marketplaces
Acquire both sides
Reward partners for the buyer and seller signups they drive, with the signup itself as the conversion event.
Works for apps and APIs
Server-to-server attribution credits signups that happen in your app or via your API, not only on a marketing page.
Let members recruit members
Multi-tier rewards turn power users into recruiters who earn an override on the partners they bring in.
Marketplaces affiliate program questions
Can Afflio reward signups instead of purchases?+
Yes. Use the signup event as your conversion — fire /track/signup from your backend when a buyer or seller joins and the referring partner is credited.
Does attribution work for app and API signups?+
Yes. Server-to-server events let you POST signups directly from your backend, so attribution covers app and headless flows that never set a browser cookie.
Can power users recruit other partners?+
Yes. Multi-tier commission rules let operators and power users earn an override on the partners they recruit.
How do you prevent fake-account abuse?+
Fraud detection flags self-referrals and abnormal signup spikes so you can review them before approving any reward.
How are marketplace partners paid?+
Approved commissions are paid via RazorpayX for India bank transfers and PayPal for most international partners, from one approvals queue.
More use cases
SaaS
Attribute trials and recurring revenue, then reward partners on every renewal — without third-party cookies.
E-commerce
Track coupon- and link-led sales, reconcile refunds before you pay, and recruit creators from the marketplace.
Agencies
Run a reseller channel with multi-tier overrides, white-labelled tracking, and consolidated partner payouts.
Creators
Hand creators promo codes and links, attribute coupon-led sales, and pay them fast worldwide.
B2B
Reward partners for qualified leads and closed-won deals with server events and pending approval.
Run your marketplaces program on Afflio
Free to join. Tracking, multi-tier commissions, fraud detection, and global payouts in one place.
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