An affiliate program for e-commerce and DTC brands
Shoppers convert from a link or a creator's promo code, and your finance team needs payouts that reflect captured orders, not abandoned carts. Afflio attributes both link and coupon sales, fires order events from your checkout, and keeps commissions pending until refunds settle.
Why e-commerce programs are hard to run
- Influencers share coupon codes as often as links, and most tools only track one or the other.
- Refunds, chargebacks, and partial captures make it easy to overpay on sales that never stuck.
- Coupon stacking and self-referral abuse quietly inflate payouts if nobody is watching.
- Recruiting creators one DM at a time doesn't scale a program past a handful of partners.
How Afflio runs E-commerce programs
Every point below maps to a capability Afflio ships today — real-time tracking, multi-tier commissions, fraud detection, fast worldwide payouts, and the creator-and-brand marketplace where both sides connect.
Link and promo-code attribution
Give each partner a tracking link and a unique promo code with optional expiry and usage caps. Whether the shopper clicks or types the code at checkout, the sale is credited to the right creator.
Refund-safe, idempotent order events
Fire a server-side purchase event on order capture with an idempotency key. Commissions stay pending until you approve them, so refunds and partial captures reconcile before money moves.
Catch abuse early
Fraud detection flags suspicious patterns — like self-referrals and abnormal conversion spikes — so coupon abuse and fake orders don't drain your payout budget.
Recruit creators at scale
Publish your program in the Afflio marketplace and let vetted creators discover, apply, and start promoting instead of you chasing every partner by hand.
What you get for E-commerce
Coupons and links, one ledger
Stop juggling spreadsheets per channel — every link click and promo-code redemption lands in one commission ledger you can approve and pay from.
Only pay on kept revenue
Hold commissions in a pending state and approve them after the return window, so refunds and chargebacks never become payouts you can't claw back.
Global creator payouts
Pay creators in India via RazorpayX bank transfer and international affiliates via PayPal, all from the same approvals queue.
E-commerce affiliate program questions
Can influencers use promo codes instead of links?+
Yes. Issue per-partner promo codes with optional expiry and usage caps; when a shopper enters the code at checkout, the sale attributes to that creator even if no link was clicked.
How does Afflio handle refunds and chargebacks?+
Commissions stay pending until you approve them, and every event uses an idempotency key, so you can wait out the return window and reconcile refunds before any payout is released.
Can it stop coupon abuse and self-referrals?+
Afflio's fraud detection flags suspicious patterns such as self-referrals and abnormal conversion spikes so you can review them before approving the commission.
Where do I find creators to promote my products?+
List your program in the Afflio marketplace, where affiliates and creators can discover your offer and apply to join.
How do I pay international creators?+
Afflio pays partners through RazorpayX for India bank transfers and PayPal for most international destinations, managed from one approvals queue.
More use cases
SaaS
Attribute trials and recurring revenue, then reward partners on every renewal — without third-party cookies.
Agencies
Run a reseller channel with multi-tier overrides, white-labelled tracking, and consolidated partner payouts.
Creators
Hand creators promo codes and links, attribute coupon-led sales, and pay them fast worldwide.
Marketplaces
Track which partner drove each buyer or seller signup with server-side events and multi-tier rewards.
B2B
Reward partners for qualified leads and closed-won deals with server events and pending approval.
Run your e-commerce program on Afflio
Free to join. Tracking, multi-tier commissions, fraud detection, and global payouts in one place.
Find brands to promote →