Autocloz vs Instantly
Instantly is a focused cold email tool and a good one. The comparison is really about whether you need email alone or the whole outbound motion in one place.
| Autocloz | Instantly | |
|---|---|---|
| Pricing model | Free forever, then by sending volume | Paid tiers by mailbox and contact volume |
| Users | Unlimited on every plan | Priced per workspace, seat limits by tier |
| Channels | Email, calling, LinkedIn, SMS, WhatsApp | Email, with LinkedIn and calling added recently |
| CRM | Built in, pipeline updates from activity | Lightweight CRM, not the primary product |
| Mailbox | Bring your own, reputation stays yours | Bring your own, plus a paid sending network |
| Dialer | Built in, DNC pre-flight on every number | Not a native power dialer |
| Free tier | Yes — 100,000 contacts | Trial only |
Compiled from Instantly's public pricing and feature pages. Vendors change plans often — check theirs before deciding.
The short answer
If cold email is the entire motion and you want the deepest email-specific tooling, Instantly is a strong choice. If email is one of several channels and you are also calling, messaging on LinkedIn or following up by SMS, running that across separate tools costs more than the tools — it costs the opt-out that only one of them knows about.
Where Instantly is stronger
- Depth on email specifically. Years of focus on one channel shows in the sending controls.
- Their sending network. A paid pool of accounts is genuinely useful if you need volume before your own domains are warm.
- Lead database. Bundled B2B data that Autocloz does not sell.
- Maturity. A larger install base and more community material.
Where Autocloz is stronger
- Five channels, one opt-out. A STOP on SMS suppresses email, calls and LinkedIn immediately.
- Up to 5 users at every tier. Adding a rep costs nothing, so pricing does not punish growth.
- A real CRM underneath. Deals and pipeline update from activity rather than living in a second tool.
- Free forever, not free trial. 100,000 contacts without a card.
Who should choose which
Choose Instantly if you are an email-only agency or lead-gen shop, you need their sending network, and a separate CRM is already in place.
Choose Autocloz if outbound spans channels, if headcount is growing and per-seat pricing is the thing scaling fastest, or if compliance across channels is a live risk.
Common questions
Can I migrate my sequences from Instantly?
Yes. Export your campaigns and contacts to CSV and import them. Sequence structure and step timing carry over; you will re-map custom fields once.
Does Autocloz have a sending network like Instantly?
No, deliberately. Autocloz sends from your own mailboxes so the reputation being built is yours and follows you if you leave.
Is Autocloz really free for up to 5 users?
Yes. The free tier covers up to 5 users and 100,000 contacts. Paid plans buy sending volume and advanced features, never seats.
Try it against your own numbers
The free tier is not a trial. Up to 5 users, 100,000 contacts, no card.