Autocloz
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Multi-channel

WhatsApp channel

Meta Cloud API · template-gated · STOP detection · India-first.

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What you get
  • ·Meta WhatsApp Business Cloud API (recommended)
  • ·Twilio WhatsApp supported
  • ·Template-gated first touch — never an unapproved message
  • ·Opt-in enforced (account.require_consent default ON)
  • ·STOP detection auto-DNCs across every channel
  • ·India-first: best-in-class reply rate for SMB outreach
WhatsApp templates · Meta-approved
/whatsapp/templates
demo_followup_v3
MARKETING
APPROVED
1,142
HIGH
intro_reachout_v2
MARKETING
APPROVED
892
HIGH
appt_reminder
UTILITY
APPROVED
418
HIGH
discount_q4
MARKETING
PENDING
—
—
promo_v1
MARKETING
REJECTED
—
FLAGGED
3
Approved
0.4%
STOP rate
HIGH
Quality
The problem

Why most WhatsApp Business accounts get suspended

WhatsApp opens a 24-hour conversation window only after a recipient messages first OR after a Meta-approved template lands. Marketing templates get suspended fast for unsolicited use. One bad batch and your number is gone — sometimes permanently.

  • Template approval pending for two weeks with no feedback
  • WhatsApp Business account suspended overnight
  • First-touch templates rejected by Meta review
  • Opt-in trail nowhere to be found when audit hits
3.4×
WhatsApp vs cold email reply rate
Indian SMB targets · 2025–2026 cohort
24h
conversation window
after recipient replies, free-form OK
₹0.45
median per-message cost
Meta India business-initiated · pass-through
100%
template-gated outbound
we refuse to send unapproved
How it works

The detail.

Template approval is the law, not a guideline

WhatsApp’s 24-hour conversation window only opens after a recipient messages first, OR after a Meta-approved template lands. Marketing templates get suspended fast for unsolicited use. Autocloz only allows approved templates on first touch — no exceptions.

The fastest channel for Indian SMB outreach

WhatsApp first-touch outperforms cold email first-touch by 3.4x on reply rate for Indian SMB targets. Add a WhatsApp opener to any sequence and the reply rate of the whole campaign rises — without the team having to learn a new tool.

Compliance built in — keep your sender alive

Per-number caps, opt-in enforcement, STOP keyword auto-DNC, and Meta-policy template gating combine to keep your WhatsApp Business account in good standing. We refuse to dispatch through a sender we cannot verify is healthy.

Providers

Bring your own — or pick from the supported set.

Meta WhatsApp Business Cloud API
Recommended — direct, no markup
Twilio WhatsApp
Easier onboarding, Twilio markup
Anti-ban rules

The rules that keep your account alive.

Every rule below is enforced before any outbound action. The compliance gate either passes or it doesn’t dispatch.

  • Refuse to send any non-approved template on first touch
    Why: First-touch outside an approved template = instant Meta policy violation; suspension follows within 24 hours.
  • Enforce opt-in flag (require_consent=ON by default)
    Why: WhatsApp Business policy requires demonstrable opt-in; we won't dispatch without one.
  • Auto-DNC on STOP / UNSUBSCRIBE / CANCEL keyword
    Why: Meta deactivates senders that ignore opt-out. STOP propagates to email, SMS, call, and LinkedIn under the same lead.
  • Daily cap default 50 messages per number
    Why: Meta tier-1 senders start at 1k/day cap; ramping to that level requires consistent quality scores.
  • Quiet hours in recipient TZ
    Why: Off-hours business messages tank quality scores even faster than spam — Meta scores 'recipient annoyance' explicitly.
Sample sequence

A real sequence using this channel — day by day.

  1. Day 0
    WhatsApp opener (template)
    Approved · Hindi/English merge tag · personalised
  2. Day 1
    Free-form reply (if opened)
    24h window unlocks once they message back
  3. Day 3
    Email follow-up
    Different angle if WhatsApp went unanswered
  4. Day 5
    WhatsApp template re-touch
    Different approved template · low-friction CTA
  5. Day 8
    Call
    Only if at least one positive engagement signal
“WhatsApp first-touch doubled our SMB reply rate. The compliance engine made sure we never get banned, even at scale.”
Anaya R. — Head of Growth · Mumbai
Channel FAQ

Specific to this channel.

Why does WhatsApp work so well for Indian outreach?+

Open rates above 90%. Most decision-makers check WhatsApp before email. For SMB / D2C targets in India, WhatsApp first-touch outperforms cold email by 3.4× on reply rate (2025 cohort data).

How long does Meta template approval take?+

24–72 hours typically. Marketing templates are stricter than utility — keep the copy useful, not pitchy. Autocloz tracks pending templates and surfaces rejections with the reason.

Can I message anyone on WhatsApp?+

No — Meta requires opt-in. The legal safe play is consent at lead capture (form / email / verbal), tracked in your CRM. Autocloz enforces require_consent=ON by default.

What about WhatsApp for international (US / EU)?+

Same Meta API, same template gating. WhatsApp adoption is lower in US than India, so blend with email + SMS rather than leading with WhatsApp.

Pairs well with
Multi-channel orchestration
Email + Call + LinkedIn + SMS + WhatsApp in one sequence, one inbox, one report.
Compliance & DNC engine
TCPA, GDPR, DMARC, LinkedIn caps, WhatsApp opt-in — all enforced before send.
SMS channel
Twilio + Telnyx + Bandwidth A2P 10DLC with STOP keyword auto-DNC.

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