Free cold email & outreach templates
Ready-to-use templates for every stage of outreach — cold intros, follow-ups, LinkedIn, SMS, WhatsApp and voicemail — each with merge tags, guidance, and the reasoning behind it.
How to use these templates
A template is a starting structure, not a script to paste verbatim. The teams that get replies treat each one as a frame: keep the structure that makes it work, then replace the {{merge_tags}} and the observation lines with details true of one specific recipient.
Pick by where the prospect is in your sequence — a cold intro for the first touch, a follow-up when there’s no reply, a breakup email to close the loop. Every template below tells you when to use it, why the structure works, and how to personalize it before you hit send.
Cold outreach
6 templates for this stage of outreach.
Open a conversation with a prospect who has never heard of you by leading with a relevant observation, not a pitch.
View templateGet a busy decision-maker to grasp the single outcome you deliver in one read, then ask for a low-friction next step.
View templateMake the prospect feel a pain they already half-know they have, then position your offer as the obvious relief.
View templateConvert a shared relationship into instant trust so the prospect reads your email as a warm referral, not a cold pitch.
View templateReach a prospect using a known competitor and give them one concrete reason to evaluate switching, without trash-talking.
View templateTurn a cold prospect into a self-serve trial signup by removing every reason to hesitate.
View templateFollow-ups
5 templates for this stage of outreach.
Re-surface a thread the prospect missed and add a fresh reason to reply, without sounding needy.
View templateMake a third-touch attempt land by switching the angle entirely instead of repeating the same pitch.
View templateClose a stalled sequence by signalling you're moving on, which often triggers the reply nothing else did.
View templateKeep momentum after a demo by recapping the value the prospect saw and proposing a clear next step.
View templateDocument what was agreed in a meeting and assign clear owners and dates so nothing slips.
View templateMulti-channel
5 templates for this stage of outreach.
Get a connection accepted by a cold prospect with a short, relevant note that doesn't pitch.
View templateEarn a reply from a prospect you're not connected to by being specific, brief, and easy to respond to.
View templateGet a fast reply from a prospect via text by being human, brief, and respecting consent.
View templateStart a friendly, low-pressure conversation on WhatsApp with a contact who has opted in.
View templateLeave a short, specific voicemail that earns a callback or primes the prospect for your follow-up email.
View templateBy motion & segment
8 templates for this stage of outreach.
Convert an interested prospect into a booked meeting by making the time and the agenda effortless to agree to.
View templateRevive a lead who went quiet by acknowledging the gap and offering a fresh, no-pressure reason to reconnect.
View templateAsk a happy customer for an introduction in a way that's easy to say yes to and easy to act on.
View templateRespond to a price concern by reframing the conversation around value and the cost of inaction, not discounts.
View templateTurn a brief conversation at an event into a real next step while the meeting is still fresh.
View templateStart a relationship by giving the prospect something genuinely useful before asking for anything in return.
View templateMove a considering prospect forward by showing a relatable customer who got the result they want.
View templatePrompt a smooth renewal by reminding the customer of the value they've gotten and making the next step easy.
View templateSend these templates at scale.
Personalize with merge tags, sequence across all five channels, and track every reply — on a free-forever CRM with unlimited users.