SMS outreach template
Get a fast reply from a prospect via text by being human, brief, and respecting consent.
- SMS
- Multi-channel
Hi {{first_name}}, it's {{your_name}} from {{company_name}}. We help {{role}} teams {{short_outcome}}. Open to a quick call this week? Reply STOP to opt out.
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Follow-up text (if no reply after a day or two):
Hi {{first_name}}, circling back — happy to send a 2-min overview instead of a call if that's easier. Just let me know. Reply STOP to opt out.Replace the {{merge_tags}}with the recipient’s details before sending. In Autocloz, these fields fill in automatically from each lead’s record.
When to use it
Use SMS only with prospects who have opted in or where you have a legitimate prior relationship and legal basis. It's for fast, light touches, not pitches.
Why it works
The structural reasons this message earns replies.
Identifying yourself and your company immediately builds trust in a channel where unknown numbers get ignored.
A single, simple ask fits the texting medium — anything longer feels intrusive on a personal channel.
Including an opt-out keeps you compliant and signals respect, which protects your sender reputation.
How to personalize it
A template only works once it sounds like it was written for one person. Do these before you send.
Always include an opt-out ("Reply STOP") and honor it instantly — TCPA and similar rules require it and trust depends on it.
Send only within the recipient's local business hours; a text at the wrong time reads as a violation, not outreach.
Keep it to one or two sentences — SMS that runs long or arrives as multiple segments feels like spam.
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View templateFrequently asked
Is it legal to send cold SMS for sales?
It depends on jurisdiction and consent. In the US, the TCPA generally requires prior express consent for marketing texts. Always confirm you have a legal basis and include a working opt-out before sending.
How long should a sales text be?
One or two short sentences. SMS is a personal channel; a long or multi-part text feels invasive. Identify yourself, state one clear ask, and include the opt-out.
What time should I send sales texts?
Within the recipient's local business hours only. Texts outside reasonable hours feel like a violation of personal space and, in regulated markets, may breach quiet-hours rules.
Send templates like this at scale — start free
Personalize with merge tags, sequence across email, calling, LinkedIn, SMS and WhatsApp, and track every reply — on a free-forever CRM with unlimited users.