Pipeline on every channel, without the six-tool stack.
Autocloz for B2B SaaS runs sales-led and PLG-assist motions on email, LinkedIn, call, SMS and WhatsApp from one platform, and reports reply rate by campaign, sender and channel. The CRM underneath is free for 3 users (up to 50 on paid) and AI runs on your own API key, so the cost of adding a rep is not a per-seat licence.
SaaS sales is multichannel and measured. Autocloz runs email, LinkedIn, call, SMS and WhatsApp from one platform, reports reply rate by campaign, sender and channel, and keeps the funnel in a free CRM. Bring your own AI key; paid plans have no per-seat fee.
How does a SaaS team split sales-led and PLG-assist work?
Most SaaS teams run two motions at once. Sales-led outbound goes after accounts that fit the ideal customer profile but have never touched the product. PLG-assist goes after people who signed up for a trial and stalled. In Autocloz both are sequences; the difference is the list you enrol and the first message you send.
For PLG-assist, your product can create the lead through the Autocloz REST API when a trial stalls, and a sequence then sends a short, useful email from the account owner rather than a marketing blast. For sales-led work, you build the list from your own data or from the prospecting database, where the free plan allows 500 rows a day to be taken out.
How do you run account-based plays across channels?
An account-based play reaches three or four people at the same company with coordinated messages: the champion by email and LinkedIn, the economic buyer with a call, a user with a short note about a feature they would care about. Each contact is in a sequence, and all of them link to the same account and deal in the CRM, so the AE sees the whole account in one place.
When one contact replies, their sequence pauses and the AE decides whether to pause the others. The ABM guide goes through how to pick accounts and how many contacts per account to target.
Which numbers should a SaaS sales team watch?
Opens are unreliable because mail privacy features load tracking pixels automatically, so the useful number is reply rate. Autocloz reports it by campaign, by sending mailbox and by channel, and AI intent tags separate positive replies from objections and out-of-office notes. A campaign with a decent reply rate and very few positive replies usually has a targeting problem, not a copy problem.
The pipeline and forecast in the deals CRM close the loop from reply to revenue. When you compare tools, the HubSpot alternatives page covers the CRM side and the Smartlead alternatives page covers sending.
What Autocloz does not do here
- No native product-analytics integration; your product creates leads through the REST API.
- No native Salesforce or HubSpot two-way sync.
- Analytics report reply rate by campaign, sender and channel; there is no multi-touch revenue attribution model.
- AI features need your own key or purchased credits.
The pain stack
What teams in this shape stop tolerating once they switch.
The stack is expensive and disjointed
A sender, a dialer, a LinkedIn tool, a CRM and an AI add-on: five bills, five logins, and data that never fully reconciles.
Per-seat pricing caps your team
Every new SDR or AE adds cost on every tool, so growth gets taxed.
Opaque AI credit metering
Per-credit AI pricing makes personalisation costs hard to predict at volume.
What you get on day one
Each capability links to its dedicated feature page if you want to drill in.
Multichannel sequences
Email, LinkedIn, call, SMS and WhatsApp steps in one sequence, paused automatically on a reply.
See the featureReply-rate analytics
Reply rate by campaign, sender and channel, with AI intent tags that separate positive replies from the rest.
See the featureBring-your-own-key AI
Personalise with your own OpenAI, Anthropic or Groq key; plans add no per-credit markup.
See the featureFree CRM + pipeline
Contacts, accounts, deals and forecast in one place; up to 50 users on paid plans.
See the featureOnboarding timeline
What the first weeks look like for a team in this shape.
Import and verify; segment by persona.
Email, LinkedIn and a call into each account.
The sequence pauses and the warm reply goes to an AE.
Pipeline and reply analytics in one view.
Frequently asked
Can I run account-based (ABM) plays?
▾
Yes. Enrol several contacts from the same account in coordinated sequences across channels and track the account's deals in the CRM. See our ABM guide.
How does AI pricing work?
▾
Bring your own OpenAI, Anthropic or Groq key and pay the provider for tokens. No plan bundles or meters AI credits; optional credit top-ups exist if you prefer not to use a key.
Is the CRM really free?
▾
Yes. It is free forever for 3 users and 100,000 contacts, and paid plans lift that to 10–50 users. Paid plans raise per-channel daily limits and add automation and governance.
Ready for the b2b playbook?
Free workspace, no card required. Most teams send their first sequence inside an hour.