Autocloz vs Lemlist
Both are multichannel. The real difference is what you are billed for — Lemlist bills per seat, Autocloz bills for what you send.
| Autocloz | Lemlist | |
|---|---|---|
| Pricing model | Free forever, then by sending volume | Per seat, per month |
| Users | Unlimited on every plan | Each user is a line item |
| Channels | Email, calling, LinkedIn, SMS, WhatsApp | Email, LinkedIn, calls |
| CRM | Built in | Integrates with your CRM |
| Personalisation | Variables and conditional branches | Strong — images, video, landing pages |
| Compliance gate | Six checks before every touch | Standard unsubscribe handling |
| Free tier | Yes — 100,000 contacts | Free plan is limited; trials on paid tiers |
Compiled from Lemlist's public pricing and feature pages. Vendors change plans often — check theirs before deciding.
The short answer
Lemlist is excellent at making a cold email feel personal, and that craft is its reputation. Autocloz is built around the cost structure and the compliance surface of running several channels at once. If your team is three people and personalisation is the edge, Lemlist earns its price. At ten or more, per-seat becomes the largest line in the budget.
Where Lemlist is stronger
- Personalisation depth. Custom images, dynamic landing pages and video are first-class.
- Community and templates. A large library and an active user base.
- Lead database. Bundled contact data.
- Polish. A mature product with fewer rough edges.
Where Autocloz is stronger
- Cost at team size. Up to 5 users means the tenth rep costs nothing.
- Voice. A real dialer with DNC pre-flight, not calls as an afterthought.
- SMS and WhatsApp. Both native, on your own carrier and Business account.
- One opt-out list. Withdrawal of consent on any channel blocks all of them.
Per-seat pricing is not a flaw — it is a choice that suits small, high-craft teams. It stops suiting you at the point where you want SDRs to be cheap to add.
Who should choose which
Choose Lemlist for a small team where every email is hand-crafted and personalisation is the differentiator.
Choose Autocloz when headcount is growing, when calling and messaging matter as much as email, or when you want the CRM and the outbound engine to be the same system.
Common questions
Does Autocloz do image and video personalisation?
Variables and conditional branching, yes. Generated personalised images are not a feature — Lemlist is ahead there.
How does the cost compare for a team of ten?
Ten seats on any per-seat tool is ten line items. On Autocloz, users are unlimited on every plan including free; you pay for sending volume instead.
Can I run LinkedIn and email in one sequence?
Yes, with branching on intent, and the same opt-out applies across both.
Try it against your own numbers
The free tier is not a trial. Up to 5 users, 100,000 contacts, no card.