How many follow-ups should you send? (the data-backed answer)

Short answer: send 3–5 follow-ups after the first email, spaced over 2–3 weeks. A large share of positive replies arrive on the *third touch or later*, so stopping after one or two leaves deals on the table — but past about six touches you irritate more people than you convert. Always stop the instant someone replies.

A cadence that works

• Touch 1: initial email (Day 0).
• Touch 2: value-add follow-up (Day 3).
• Touch 3: new-angle follow-up (Day 7).
• Touch 4: short bump or channel switch (Day 11).
• Touch 5: breakup email (Day 16).

The two rules

1. Add value each time — never "just checking in."
2. Stop on reply — automatically, across every channel.

Autocloz runs this cadence for you and auto-stops on reply, so no one is over-messaged.

> Start free — set a 3–5 touch follow-up cadence that runs itself.