Outbound vs inbound sales — when to use which (and how to run both)

Short answer: use outbound when you need predictable pipeline now and know exactly who your buyer is; use inbound (SEO, content, free tools) to compound demand over months. Most teams run both — outbound for velocity and control, inbound for compounding leverage — and feed both into the same CRM.

Outbound: pipeline on demand

• Pros: predictable, targeted, fast to start, full control over who you reach.
• Cons: labour + compliance intensive; needs a multichannel motion to scale.

Inbound: compounding demand

• Pros: compounds, lower marginal cost over time, converts warm.
• Cons: slow to start; needs sustained content + SEO.

Run both on one platform

Outbound across five channels + a free CRM that also houses your inbound leads means one pipeline, one source of truth. Autocloz is built for the outbound half and gives the inbound leads a home.

> Start free — run outbound today; pipe inbound into the same CRM.