Playbook
Sales cadence best practices (timing, channels, and touches)
A good cadence is 8–12 touches over 2–3 weeks across 3+ channels, front-loaded, with value in every touch. Here's the timing, the channel mix, and when to stop.
14 Apr 2026 7 min readBy Autocloz Editorial, GTM team
Short answer: an effective B2B sales cadence is 8–12 touches over 2–3 weeks across at least 3 channels, front-loaded in the first week, with a reason-to-reply in every touch and an automatic stop on any reply. More channels (within safety caps) lift reply rate; more *touches on one channel* just annoy.
The shape
- Week 1: email Day 0, LinkedIn Day 2, call Day 4 — the dense, high-effort window.
- Week 2: value-add email + a second call; SMS/WhatsApp only if engaged.
- Week 3: breakup email; then exit or recycle.
Rules that matter
- Value every touch — a stat, an idea, a relevant case — not "just bumping this".
- Stop on reply — route positive intent to a booking link automatically.
- Respect caps — per-channel daily limits + quiet hours.
Build it once
The Autocloz sequence builder runs the whole cadence across channels with the compliance gate on every step and auto-stop on reply.
> Start free — clone a proven cadence into your first campaign.