Playbook
Sales cadence best practices (timing, channels, and touches)
A good cadence is 8–12 touches over 2–3 weeks across 3+ channels, front-loaded, with value in every touch. Here's the timing, the channel mix, and when to stop.
14 Apr 2026 7 min readBy Autocloz Editorial, GTM team
Short answer: an effective B2B sales cadence runs 8–12 touches over 2–3 weeks across at least 3 channels, front-loaded in week one, with a reason to reply in every touch and an automatic stop the moment they answer. More channels (inside their safety caps) lift reply rate. More *touches on one channel* just annoy.
The shape
- Week 1: email Day 0, LinkedIn Day 2, call Day 4 — the dense, high-effort window.
- Week 2: a value-add email and a second call; SMS/WhatsApp only if they've engaged.
- Week 3: the breakup email, then exit or recycle.
Rules that matter
- Give value every touch — a stat, an idea, a relevant case. Never "just bumping this".
- Stop on reply — route positive intent straight to a booking link, automatically.
- Respect the caps — per-channel daily limits and quiet hours.
Build it once
The Autocloz sequence builder drives the whole cadence across channels, with the compliance gate on every step and an auto-stop the moment they reply.
> Start free — clone a proven cadence into your first campaign.