What is a sales sequence? (and how it differs from a single email)
A sales sequence is a pre-built series of timed, multichannel touches to a prospect that runs automatically and stops on reply. It beats one-off emails because most replies come after touch #2.
Short answer: a sales sequence (or cadence) is a pre-built series of timed touches — emails, LinkedIn actions, calls, texts — that runs automatically against each prospect and stops the moment they reply. It beats sending one-off emails because most positive replies come on the *second, third or later* touch, not the first — a single email simply gives up too early.
How a sequence works
- Steps — e.g., Day 0 email, Day 2 LinkedIn, Day 4 call, Day 6 follow-up email.
- Timing — each step waits a set delay, in the prospect's timezone.
- Auto-stop — a reply (any channel) halts the rest.
- Branching — different paths based on engagement (opened, accepted, no-show).
Why sequences win
Persistence (done politely, with value each touch) is what converts. A sequence makes persistence automatic and consistent across your whole list.
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