What is lead scoring? (and a simple model to start with)
Lead scoring ranks leads by fit (do they match your ICP?) and engagement (are they interested?) so reps work the hottest first. You don't need AI to start — a simple points model works. Here's how.
Short answer: lead scoring assigns points to each lead based on fit (how well they match your ICP — industry, size, role) and engagement (opens, replies, site visits, demo requests), so your team works the highest-scoring leads first. You don't need AI or a complex platform to start — a simple two-axis points model captures most of the value.
A simple model to start
- Fit points: right industry (+10), right company size (+10), decision-maker role (+15), wrong fit (−20).
- Engagement points: reply (+20), demo request (+25), repeat site visit (+10), email open (+2), no activity in 30 days (−10).
- Threshold: anything over, say, 40 is "sales-ready."
Why it works
It stops reps wasting time on poor-fit or cold leads and focuses energy where it converts. Refine the weights as you learn what predicts closes.
Autocloz surfaces engagement signals (replies, clicks, activity) on every lead in the CRM timeline so scoring is grounded in real behavior.
> Start free — see fit + engagement on every lead, in one place.