Click-through rate (CTR)
Click-through rate (CTR) is the percentage of people who clicked a link out of those who received (or saw) the message. In email it is clicks divided by delivered emails; in ads it is clicks divided by impressions. CTR measures how compelling your content and call-to-action are at driving the next action.
How it works
Each tracked link is wrapped so clicks are attributed to the recipient. CTR is reported as unique clicks over delivered (or as click-to-open rate, clicks over opens, which isolates content appeal from subject-line pull).
Why it matters
CTR shows whether your message and offer actually motivate action, not just get opened. In cold outreach, heavy link use can hurt deliverability, so many senders minimize links early in a sequence and watch CTR mainly on later, warmer touches.
How Autocloz handles it
Autocloz reports click activity per link and per step with safe, deliverability-aware link tracking, so you can see which offers pull clicks without letting excessive tracked links push your mail toward spam.
FAQ
What is the difference between CTR and click-to-open rate?
CTR divides clicks by delivered emails; click-to-open rate (CTOR) divides clicks by opens. CTOR isolates how persuasive the email body and CTA are, independent of how many people the subject line convinced to open.
Do links hurt cold email deliverability?
They can. Multiple tracked links or link-heavy content early in a cold sequence raises spam risk and lowers placement. Many senders keep the first touches link-light and introduce links once a reply or engagement signals trust.
Related terms
Lead enrichment is the process of automatically adding missing data to a lead or company record — job title, company size, industry, verified email, phone, LinkedIn, technographics — from third-party data sources, so reps can segment, personalize and prioritize without manual research.
An Ideal Customer Profile (ICP) is a description of the company that gets the most value from your product and is easiest to win and retain — defined by firmographics like industry, company size, revenue, geography and technology stack. It targets accounts (the company), distinct from a buyer persona, which describes the individual within the account.
Lead scoring is the practice of assigning a numeric value to each lead based on how well they fit your ideal customer profile (demographic/firmographic fit) and how engaged they are (behavioral signals like email opens, site visits, demo requests). The score ranks leads so sales works the hottest ones first.
A Marketing Qualified Lead (MQL) is a lead that has shown enough interest and fit — through behaviors like downloading content, attending a webinar or repeated site visits — that marketing deems it worth passing to sales for follow-up. It is more engaged than a raw lead but not yet vetted by a salesperson.