Cold email benchmark calculator
Enter your funnel numbers and get open, reply, positive-reply and meeting rates — each with a qualitative band and what to fix. Free, private, no signup.
100% client-side — nothing leaves your browser. Ranges are qualitative guides for cold outbound, not precise industry averages. Open tracking is increasingly unreliable, so weight reply and meeting rates higher.
Benchmark calculator FAQ
Is the benchmark calculator free?+
Yes — free, no signup, 100% client-side. The numbers you enter never leave your browser.
What's a good cold email reply rate?+
There's no single official figure, and it varies a lot by industry, list quality and offer. As a rough guide for cold outbound, a low single-digit reply rate is typical and a mid-single-digit reply rate is strong. This tool gives qualitative bands rather than fabricated precise averages.
Why weight reply and meeting rates over open rate?+
Open tracking has become unreliable — privacy features and prefetching inflate or hide opens — so a high open rate can be misleading. Replies and booked meetings are real outcomes, so judge your funnel mostly on those.
Stop calculating rates by hand.
Autocloz reports open, reply, positive-reply and meeting rates per step and per channel automatically — so you see exactly where the funnel leaks.