Drip campaign
A drip campaign is a series of automated messages sent on a predetermined schedule or triggered by user actions, delivered over time to nurture a lead or onboard a customer. Unlike a one-off broadcast, a drip delivers the right message at the right interval — for example a welcome series over the first two weeks after signup.
How it works
You define a sequence of messages with delays between them (time-based) or entry/exit triggers based on behavior (action-based). Contacts enter the drip on an event, receive each message on schedule, and exit when they convert or unsubscribe.
Why it matters
Drips keep leads warm without manual effort and deliver information in a digestible cadence rather than all at once. They are most effective for nurture and onboarding; for active sales prospecting, a multichannel sales sequence with reply-based branching is usually a better fit.
How Autocloz handles it
Autocloz runs scheduled, multichannel drips in the same builder as sales sequences, with auto-pause on reply and a compliance gate, so nurture messaging respects opt-outs, quiet hours and per-channel limits automatically.
FAQ
What is the difference between a drip campaign and a sales sequence?
A drip is typically time-based, often email-only nurture that runs on a fixed schedule. A sales sequence is multichannel, mixes automated and manual steps, and branches on replies — it's built for active 1:1-style prospecting rather than passive nurture.
How long should a drip campaign be?
It depends on the goal. Onboarding and welcome drips often run 4-7 messages over the first couple of weeks; longer nurture drips can span months at a lighter cadence. Match the length and spacing to the buyer's decision timeline and keep each message valuable.
Related terms
Multichannel sequencing is automating a coordinated outreach cadence across more than one channel — for example email, then a LinkedIn touch, then a call, then a WhatsApp follow-up — from a single sequence, with per-channel timing and safety rules.
Cold email is an unsolicited but permission-conscious, personalized outreach email sent to a prospect you have no prior relationship with, for a business purpose. Done well it is targeted and relevant (not bulk spam) and complies with laws like CAN-SPAM and GDPR.
A sales cadence (or sequence) is a structured, time-based series of outreach touches — emails, calls, LinkedIn actions, texts — designed to reach a prospect across multiple channels and attempts before disqualifying or moving on. It defines what to send, on which channel, and when.
Account-Based Marketing (ABM) is a B2B go-to-market strategy that treats individual high-value accounts as markets of one — coordinating marketing and sales to target a defined list of named accounts with personalized, multichannel outreach, rather than casting a wide net for individual leads.