Sales cadence
A sales cadence (or sequence) is a structured, time-based series of outreach touches — emails, calls, LinkedIn actions, texts — designed to reach a prospect across multiple channels and attempts before disqualifying or moving on. It defines what to send, on which channel, and when.
How it works
Each step specifies a channel, a delay, and often a condition (e.g. skip if replied). Reps or automation execute the steps; replies route the prospect out of the cadence into a conversation.
Why it matters
Most replies come after several touches across channels, yet most reps stop too early on one channel. A defined cadence enforces consistent, multi-touch follow-up at scale.
How Autocloz handles it
Autocloz's sequence builder runs cadences across all five channels with per-channel pacing, a compliance gate, and reply detection that federates every response into one Unibox.
FAQ
How many touches should a sales cadence have?
A common B2B cadence runs 8-12 touches over 2-4 weeks across 2-3 channels. The right number depends on segment and offer; track reply rate by step to tune it.
Related terms
Multichannel sequencing is automating a coordinated outreach cadence across more than one channel — for example email, then a LinkedIn touch, then a call, then a WhatsApp follow-up — from a single sequence, with per-channel timing and safety rules.
Account-Based Marketing (ABM) is a B2B go-to-market strategy that treats individual high-value accounts as markets of one — coordinating marketing and sales to target a defined list of named accounts with personalized, multichannel outreach, rather than casting a wide net for individual leads.
Cold email is an unsolicited but permission-conscious, personalized outreach email sent to a prospect you have no prior relationship with, for a business purpose. Done well it is targeted and relevant (not bulk spam) and complies with laws like CAN-SPAM and GDPR.
A sales sequence is an automated, pre-defined series of outreach steps — emails, calls, LinkedIn touches, texts — that fire on a schedule to move a prospect from cold to a conversation. Each step specifies a channel, a delay and often a branching condition (like skip if the prospect already replied), so follow-up happens consistently without a rep remembering every touch.