Sales cadence
A sales cadence (or sequence) is a structured, time-based series of outreach touches — emails, calls, LinkedIn actions, texts — designed to reach a prospect across multiple channels and attempts before disqualifying or moving on. It defines what to send, on which channel, and when.
How it works
Each step specifies a channel, a delay, and often a condition (e.g. skip if replied). Reps or automation execute the steps; replies route the prospect out of the cadence into a conversation.
Why it matters
Most replies come after several touches across channels, yet most reps stop too early on one channel. A defined cadence enforces consistent, multi-touch follow-up at scale.
How Autocloz handles it
Autocloz's sequence builder runs cadences across all five channels with per-channel pacing, a compliance gate, and reply detection that federates every response into one Unibox.
FAQ
How many touches should a sales cadence have?
A common B2B cadence runs 8-12 touches over 2-4 weeks across 2-3 channels. The right number depends on segment and offer; track reply rate by step to tune it.
Related terms
Multichannel sequencing is automating a coordinated outreach cadence across more than one channel — for example email, then a LinkedIn touch, then a call, then a WhatsApp follow-up — from a single sequence, with per-channel timing and safety rules.
Cold email is an unsolicited but permission-conscious, personalized outreach email sent to a prospect you have no prior relationship with, for a business purpose. Done well it is targeted and relevant (not bulk spam) and complies with laws like CAN-SPAM and GDPR.
Cold email deliverability is the share of your outbound cold emails that actually reach the recipient's inbox (not spam, not blocked). It depends on domain authentication (SPF, DKIM, DMARC), sender reputation, mailbox warmup, list hygiene and content — not just whether the email was 'sent'.
DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email standard that tells receiving mail servers what to do with messages that fail SPF or DKIM checks — and sends you reports. It prevents spoofing of your domain and is now effectively required by Gmail and Yahoo for bulk senders.