Sales sequence
A sales sequence is an automated, pre-defined series of outreach steps — emails, calls, LinkedIn touches, texts — that fire on a schedule to move a prospect from cold to a conversation. Each step specifies a channel, a delay and often a branching condition (like skip if the prospect already replied), so follow-up happens consistently without a rep remembering every touch.
How it works
You enroll a list of contacts into a template of ordered steps. The system executes each step at its scheduled time, records the activity, and removes (or pauses) anyone who replies, books or opts out so they aren't touched again automatically.
Why it matters
Manual follow-up decays fast — reps stop after one or two attempts. A sequence enforces the full multi-touch cadence at scale and makes reply rates measurable step by step, so you can cut weak steps and double down on what converts.
How Autocloz handles it
Autocloz runs sales sequences across all five channels from one builder, with per-channel pacing, a compliance gate and auto-pause on reply so a live conversation never gets stepped on by the next automated touch.
FAQ
What is the difference between a sales sequence and a drip campaign?
A drip campaign is usually email-only and time-based; a sales sequence spans multiple channels and often mixes automated steps with manual tasks (calls, LinkedIn). Sequences are built for 1:1-style sales outreach, drips for lighter nurture.
Should a sequence stop when someone replies?
Yes. Continuing to send automated steps after a human replies is the fastest way to look like a bot and lose the deal. A good sequence pauses the contact the moment a reply is detected on any channel.
Related terms
Multichannel sequencing is automating a coordinated outreach cadence across more than one channel — for example email, then a LinkedIn touch, then a call, then a WhatsApp follow-up — from a single sequence, with per-channel timing and safety rules.
A Business Development Representative (BDR) is a sales role focused on outbound prospecting — generating net-new pipeline by proactively reaching accounts that have not raised their hand. BDRs research target accounts, run cold outreach across channels, and book qualified meetings for account executives.
A sales cadence (or sequence) is a structured, time-based series of outreach touches — emails, calls, LinkedIn actions, texts — designed to reach a prospect across multiple channels and attempts before disqualifying or moving on. It defines what to send, on which channel, and when.
A Sales Development Representative (SDR) is a sales role focused on inbound lead qualification and top-of-funnel prospecting rather than closing. SDRs respond to and qualify marketing-generated leads, then hand qualified opportunities to account executives who run the deal to close.