Multichannel sequencing
Multichannel sequencing is automating a coordinated outreach cadence across more than one channel — for example email, then a LinkedIn touch, then a call, then a WhatsApp follow-up — from a single sequence, with per-channel timing and safety rules.
How it works
A sequence defines ordered steps with channels, delays and conditions. Each channel enforces its own pacing and compliance rules while the lead's responses across channels are unified.
Why it matters
Buyers ignore single-channel cadences. Coordinated touches across channels lift reply rates — but only if pacing and compliance are respected per channel to avoid bans and complaints.
How Autocloz handles it
Autocloz runs all five channels in one sequence builder with a compliance gate (TCPA/DNC/quiet hours) and per-channel safety limits, and federates every reply into one Unibox.
FAQ
Won't multichannel outreach get me banned?
Only if you ignore per-channel limits. Autocloz applies warmup ramps, daily/weekly caps, jitter and a compliance gate so each channel stays within safe bounds.
Related terms
A sales cadence (or sequence) is a structured, time-based series of outreach touches — emails, calls, LinkedIn actions, texts — designed to reach a prospect across multiple channels and attempts before disqualifying or moving on. It defines what to send, on which channel, and when.
A sales sequence is an automated, pre-defined series of outreach steps — emails, calls, LinkedIn touches, texts — that fire on a schedule to move a prospect from cold to a conversation. Each step specifies a channel, a delay and often a branching condition (like skip if the prospect already replied), so follow-up happens consistently without a rep remembering every touch.
A Business Development Representative (BDR) is a sales role focused on outbound prospecting — generating net-new pipeline by proactively reaching accounts that have not raised their hand. BDRs research target accounts, run cold outreach across channels, and book qualified meetings for account executives.
Account-Based Marketing (ABM) is a B2B go-to-market strategy that treats individual high-value accounts as markets of one — coordinating marketing and sales to target a defined list of named accounts with personalized, multichannel outreach, rather than casting a wide net for individual leads.