Candidate outreach across every channel a candidate actually answers
Candidates ignore email and answer WhatsApp. Recruiters need every channel, and a record that does not depend on anyone updating it.
Candidates do not reply to email
Response rates vary enormously by channel and seniority
Two pipelines at once
Clients and candidates both need working
Data goes stale fast
Notice periods, salary expectations and availability all move
Opt-outs matter more
Candidates talk to each other, and reputation is the asset
Why multi-channel matters more in recruiting
A passive candidate has no reason to read a cold email, but will often reply to a WhatsApp message because it arrives where their friends are. A senior hire may ignore both and answer a phone call. Channel preference varies by seniority, sector and region far more than it does in B2B sales.
Running one sequence that branches across email, LinkedIn, SMS and WhatsApp — and stops all of them the moment someone replies — is a materially different response profile than email alone.
Two pipelines, one system
- Candidate pipeline. Sourced, contacted, screening, submitted, interviewing, placed.
- Client pipeline. Roles briefed, shortlist sent, interviews arranged, offer, invoice.
- Activity-driven updates. Stages move from real events — a reply, a booked call, a sent submission — rather than from someone remembering to drag a card.
Reputation is the constraint
Recruiting is a referral business, and a candidate who receives a fourth message after asking to be left alone will tell people. That is a commercial cost, not just a compliance one.
One suppression list across all five channels means a request to stop is honoured everywhere immediately, and the record shows when it was received and what it blocked.
Candidate data is personal data. Retention limits, a lawful basis for contact and the right to erasure all apply — worth agreeing internally before you scale outreach.
Common questions
Can I message candidates on WhatsApp?
Yes, on your own WhatsApp Business account and using templates Meta has approved. The gate blocks sends on unapproved templates rather than letting them fail.
Does it integrate with our ATS?
Contacts and activity sync through the integrations layer, and CSV import and export work for anything not natively supported.
Can the AI screen candidates?
The reply classifier triages responses into interested, not now and wrong fit. Screening decisions stay with a recruiter.
Every channel, one opt-out
Free for unlimited recruiters and 100,000 candidate records.